ALBA Fusion means crossing over all borders of gender, culture and nationality, with inspiration from manga, anime and street fasion. The new ALBA Fusion collection has a cool shape with colorful elements, this timepiece delivers a new style for younger generation.

Alba was born in 1979 in Japan and its success was immediate, with the Alba name becoming an instant symbol of the value and quality that consumers expect from a brand created by Seiko Watch Corporation. Its fame spread rapidly throughout Asia and the Middle East and today, Alba is a respected name in watches, with over millions satisfied new customers every year.